3 Top Marketing Trends 2024 You Need To Know

As the marketing landscape continues to evolve, staying ahead of the latest trends is essential for businesses aiming to build deeper connections with their audience. New strategies and shifts in consumer behavior are reshaping how brands engage and grow. From the increasing focus on community-building to the transformation of influencer marketing, several key trends are defining the future of marketing. In this article, we’ll dive into the most impactful marketing trends you should be watching closely and explore how they can help brands stay relevant and successful.

1. The Rise of Community

Community building has been a major focus for brands in 2024, and it’s showing no signs of slowing down. Companies like REFY have made community engagement a key part of their marketing strategy—and it’s paying off.

- REFY took their community to the next level by organizing an exclusive influencer trip—a first of its kind!

- Odd Muse also got creative by involving their community in the Pearl Dress Campaign, making them an essential part of the process.

2. Trend-jacking

Trendjacking is all about tapping into trending topics or cultural moments to create engaging content. This strategy is set to become a must-have, and you’ve probably noticed it popping up all over social media. Brands that aren’t using carefully selected and relevant trends in their strategy will miss out.

3. Influencer Marketing is kinda OUT

Influencer marketing is evolving, with new players like UGC (User Generated Content) and EGC (Employee Generated Content) stepping into the spotlight. UGC is all about content created by everyday people that brands can use, while EGC is made by the brand's own employees. And who better to represent a brand than the people who work there?

Authenticity is key, and brands like SheerLuxe on TikTok are nailing it with EGC.

Marketing today is all about authenticity, relevance, and community. Brands that embrace these trends—whether through community engagement, trend-jacking, or shifting towards UGC and EGC—are better positioned to foster lasting relationships with their audience. As marketing continues to transform, staying agile and attuned to these strategies will be vital for success. Those who adapt and innovate will not only keep pace but also lead in building authentic, meaningful connections with their customers.